1 July 2026 · Copy for the new Seasalt creative round, built from what has performed best in the Ocean/Seasalt campaign.
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Five angles into the same offer. Edit the wording freely, and approve the ones you want to run.
P1 · Refillable value reframe Edited
Refillable candles exist, and they make every other candle feel like a waste.
You buy the Pott once. It's handmade pottery, thrown on a wheel by a UK potter. Then you just buy refills.
Start with Seasalt, our best-selling scent. Warmer than you'd expect, with amber and driftwood underneath and rose water through the middle.
Nothing to throw away. Nothing to replace.
P2 · Same Pott, different scent Edited
Same Pott, different scent. It's how candles should have worked all along.
Most people start with Seasalt. It's our best-selling scent, and nothing like the sharp ocean breeze candles you've smelled before.
P3 · Anti-disposable Edited
You shouldn't have to throw away something beautiful every time the wax runs out. So we made something you don't have to.
A handmade Pott that stays in your home, not in the bin. When the wax is done, it lifts out clean and the next scent drops right in.
Start with Seasalt. Four years our best seller, and warmer than you'd expect.
P4 · The candle problem Edited
You spend more than you'd like on candles. The empties pile up. And the jars were never that nice to begin with.
A Pott fixes all three. Refills cost less than a new candle, the Pott stays in your home forever, and every one is hand-thrown by a UK potter.
Seasalt is the scent to start with. Ask anyone who's tried it.
P5 · Social proof Edited
★★★★★ "Best scent I have ever tried!"
Seasalt has sold out four years running. Warm amber and driftwood with rose water through the middle, poured in natural wax inside a handmade ceramic Pott you refill forever.
If you've been waiting for a sign to try it, this is it.
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